Beewise X VALORANT

Gamers are the new investors

Beewise went to the national VALORANT tournament

Beewise is the investment app designed for Millennials and Gen Z. All the investment portfolios available through the app follow specific sustainability criteria. This allows you to grow your savings while contributing to shaping the society of the future, which is equally, if not more, important to new generations.

Whether they know it or not, young people who are passionate about e-sports have the skills to be great investors, too. This key insight led Beewise to meet its target on a new field: the VALORANT videogame.

VALORANT players, just like in the world of investments, must know how to manage their economic resources one round after another. Plus, the game’s maps are dystopian landscapes of a future devastated by climate change. These points of contact between Beewise’s brand position and the game demonstrated that the ground was fertile for an intervention.
So, the brand decided to sponsor the VALORANT Challengers Italy Rinascimento and to send finance influencer Marcello Ascani there on a mission as its own Agent.

For six months, the Beewise Agent produced edutainment content. He interviewed some of the best pro players, participated in the live Twitch events of the tournament, and directed a shocking final challenge.

Fitting perfectly into the context, he explained the most important investment techniques through similarities with the world of gaming. For example, did you know that managing emotions is essential for improving your performance in both fields? Or that your gaming attitude may match your investment risk profile?
In the end, he also managed to show new generations that investing with Beewise can prevent the planet from becoming like the world of VALORANT.

It was difficult and fun, but above all, it was worth it: now, many more young people are fighting against the real world's biggest challenge.
We are confident because we have recruited some winners.