Journals – Bitmama Reply

Bitmama Reply signs the new campaign for Beewise, the brand that makes investing accessible to Millennials and Gen Z.

For 2024, the brand's strategy takes a step forward, emphasizing the value of time. TIME IS THE NEW MONEY is the title of the OOH campaign that aims to convince more and more young people to invest, starting with a very simple insight: once you start your first investment, time takes on a whole new value. To the point that even when you waste time, you are making it pay off.

Dialogue with Luigi Einaudi today, thanks to artificial intelligence

Pensiero Liberale, Dialogo Attuale” (Liberal Thought, Contemporary conversations) is a project that harnesses the potential of artificial intelligence for a very worthwhile cultural cause: making the thought of one of the most important liberal economists of the 20th century accessible to everyone. It does so in a way that is as innovative as it is simple: through conversation.

Bitmama wins at the Lovie Awards, the showcase that honors creative excellence in Europe

This year, more than 1,200 projects from all over the world were nominated for The Lovie Awards. At this international event, BITMAMA's (BUSINESS UNIT OF REPLY DIGITAL EXPERIENCE) campaigns won 1 gold, 1 silver, 5 bronze, and 2 People's Lovie.