Pink Sticker

Chiquita for breast cancer awareness

A communication action that made the difference.

In support of the international breast cancer awareness month, Chiquita wanted to play its part, showing the caring spirit of the most famous banana of the world. For the month of October the iconic Blue Sticker turned itself pink, underlying the fundamental role of prevention in the battle against breast cancer.

Our campaign “Small difference, big difference”, planned in 6 countries – Italy, Germany, Holland, Belgium, Greece and the US – focuses on how small gestures and simple actions, such as taking care of oneself by leading a healthy lifestyle and scheduling regular screening exams, can make a huge difference.

The campaign hero is followed by various other subjects that invite women to do prevention. The 7 subjects, static and animated, give life to a 360° digital campaign.