Rio Mare
Super Naturale
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CLIENT
Rio Mare
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PROJECT
Integrated Campaign
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INDUSTRY
Food&Beverage
Iconizing the Super Natural Tuna
A new campaign to relaunch the tuna without water.
Rio Mare is the Italian leader in the canned tuna market. In 2021, they decided to relaunch their greatest innovation: the Super Natural Tuna, a tuna with almost total absence of water in the can. We needed to make this unique selling proposition really stand out.
We created a video campaign with a strong surprise effect, and a key visual that could spread all over the web: an incredible cascade of water.
The idea litterally flooded all the touchpoints: from the digital commercial to the audio, social and display campaign.
